Digital Marketing Strategist
Available · Remote · France · International

I drive your
growth with
360° marketing.

Global strategist, 4 languages, 360 vision and A to Z execution. From branding to acquisition, I manage your entire digital ecosystem.

Let's work together Explore my journey
Layssa Pascoal
4 Languages
🇧🇷 🇫🇷 🇬🇧 🇪🇸
Campaign & ROI 📈
SEA/SMA Acquisition Strategy
Acquisition & CRM ✉️
Optimized conversion funnel
🎯 Ads & Media 💡 Brand Strat 🎥 Content UGC 💬 Social & CM 📊 Reporting & KPIs 📍 Opti & Conversion
10+
Clients accounts managed
GRDF, SEAT, CUPRA, LIGIER...
7+
Sectors mastered
Auto, Energy, Wellness, Tourism, Education, HR, Events
4
Work languages
PT · FR · EN · ES
Bac+6
MBA Digital Project Mgmt
C1 DALF · TOEIC 960/990
Experience & Impact

What I have
achieved.

📥 Download my full CV

Key Figures

€150,000
Managed Budget
Overseeing multi-client annual Paid Media budgets with highly competitive CPLs (e.g., €65 vs €150+ in auto/energy).
1,434
Qualified Leads
Ads management with benchmark-defying CPLs (e.g., €65/lead in energy vs €150+ in sector).
512K
Participants
Distributed across more than 2700 institutions in France (all operations combined).
~€100,000
Raised
Generated for social and humanitarian causes (AFM-Téléthon, ESF, educational centers in France).
850K+
YouTube Views
Audience development and performance tracking for a 14K+ sub channel (for one of my clients).
Digital Marketing Strategist
📍 Remote
Branding & Digital Strategy

58K organic reach (+119%) · +31% Engagement · 14K+ subs · 850K+ views

Designed brand strategies and digital content for 5 verticals (Tourism, HR, Wellness, Education, Content Creation) using Canva, CapCut & Adobe Suite.
Grew an EFL/UK educational creator’s account via an organic content calendar → 58K reach (+119%), +31% engagement in 5 weeks.
Ran a Meta Ads campaign → 8K+ reach, 4.10% CTR (2x industry avg.), £0.09 cost per visit.
Managed a monetized YouTube client channel via video editing, SEO, A/B thumbnails & community management → 14K subscribers, 850K+ views.
Built CRM performance reports to optimize lead acquisition and retargeting via HubSpot & Google Analytics.
BrandingUGCYouTubeMeta AdsMontage VidéoSocial Media
Paid Media Manager
📍 Marseille
Paid Media & SaaS

~€150K budget managed · 8 simultaneous clients · 28.7M impressions · 1.4K leads generated

Managed multi-objective campaigns (Drive to Store, Lead Gen, Conversions, Brand Awareness) on Google & Meta Ads for a premium portfolio: GRDF, SEAT, CUPRA, LIGIER, Husse, Akena.
Handled ~€150K annual Paid Media budgets (8 simultaneous clients) → 28.7M impressions, 250K+ clicks with daily budget arbitrage and KPI monitoring.
Reduced CPL to €65/lead (energy sector) vs €150+ benchmark by refining Meta Ads targeting and experimentation → 712 leads, 1.60% CTR.
Optimized SEAT & CUPRA campaigns on Google Ads → 499 leads at €75-133 (benchmark: €150+) using creative and audience testing.
Delivered 1.4K+ qualified B2B/B2C leads at below-benchmark costs across the full client portfolio.
Trained clients on the SaaS platform and presented strategic reports to translate performance into concrete business impact.
Google AdsMeta AdsSaaSData AnalysisMedia Buying
Project Manager - Marketing & Events
📍 Paris
Events · National Marketing

512K participants · 5+ national campaigns · 2700+ institutions · 544K+ students · ~€100K generated

Directed 5+ national campaigns (Téléthon, Piles Solidaires) → 400 tons collected, ~€100K raised for social and educational causes.
Coordinated 2700+ institutions and 544K+ students via HubSpot, Brevo and event management tools, mobilizing 512K participants.
Managed institutional partnerships (AFM-Téléthon, NGOs, EDF): briefing, content validation, web management and institutional publishing.
Coordinated the national communications strategy with external agencies: briefing, content validation, institutional copywriting and web management.
Led international solidarity projects: funds collected by 544K+ students across France financed school electrification in Togo & Senegal via ESF — ~€100K redistributed to humanitarian causes.
Project MgmtCRM HubSpotBrevoEmail MktgEvent MgmtLogistics
Ads Quality Rater
📍 Freelance Remote
Paid Media · Artificial Intelligence
Evaluated relevance of Google Search & Ads results against search intent → direct feedback to targeting algorithms.
Trained AI models by identifying patterns in paid ad data to improve reach accuracy and ad quality scoring.
AI TrainingGoogle AdsSEAData EvaluationAds Quality
2017—2019
Bilingual Assistant
Camping Rai Luc 📍 Brazil
Tourism
Social Media · Bilingual reception · Reservation management
2017
Marketing Assistant
LEA Jr 📍 Brazil
Agency
Marketing · Sales · Project Management
2019
Tour Guide
City Hall 📍 Brazil
Tourism
Interpreter · Intercultural communication · Customer service
2019—2020
English Teacher
Ecole Creative 📍 Brazil
Education
Formation · Animation · Event organization
2020
Administrative Assistant
Hugh Fisk 📍 Brazil
Business Services
Bilingual reception · Administrative management · Prospecting
Portfolio & Creations

My universes
in action.

Branding
Branding
Visual Identity

Brand image design and complete graphic charter.

Instagram Feed
Social Media
Instagram Strategy

Visual curation, artistic direction and feed planning.

Ads Dashboard
Growth Marketing
Paid Media & Ads

Management of ads campaigns, reporting and ROI optimization.

Benchmarketing
Market Intelligence
Benchmarketing

Direct competition analysis for social media.

UGC Content
Production
Content UGC

Production of authentic content to maximize engagement.

YouTube Analytics
YouTube Management
Channel Strategy

Audience development and performance monitoring (14k+ subs).

Branding
Identité Visuelle

Conception d'une image de marque et charte graphique complète.

Social Media
Instagram Strategy

Curation visuelle, direction artistique et planification de feed.

Growth Marketing
Paid Media & Ads

Gestion de campagnes ads, reporting et optimisation du ROI.

Market Intelligence
Benchmarketing

Analyse de concurrence directe pour réseaux sociaux.

Production
Content UGC

Production de contenus authentiques pour maximiser l'engagement.

YouTube Management
Channel Strategy

Développement d'audience et pilotage de performance (14k+ subs).

They trusted me

Brands that matter.

GRDF Energy
SEAT Auto
CUPRA Premium Auto
LIGIER Auto
EDF Énergie
AFM Health
HUSSE Nutrition
FFF Sport
GRDF Énergie
SEAT Auto
CUPRA Auto Premium
LIGIER Auto
EDF Énergie
AFM Health
HUSSE Nutrition
FFF Sport
Why Me?
I am not
a standard profile.
And that changes everything.

I think differently because I have lived differently. My multicultural perspective is not just a bonus on a CV. It's what allows me to truly understand people, markets and what makes them move.

When do we start? 👀
01
Strategy and execution. Both.
Most choose a side. I build the strategy and launch it. No loss between the vision and the field.
02
I've worked in almost every sector.
Energy, auto, wellness, tourism, HR, events. Knowing the subtleties of each market changes how you read an audience. That's what truly drives conversions.
03
I create content AND measure if it converts.
Copy, visuals, video on one side. KPIs, ROAS, data on the other. Two ways of thinking. One single person.
👋 Let's work together?
Available: Remote, France, International
✉️
Email
💼
LinkedIn
💬
WhatsApp
🌸
Lotus Agency
Email: layssa.media@gmail.com Tel: +33 07 58 90 78 08